The four major on-line brands--Amazon, Google, Facebook and Apple--get a rapid fire, informative and funny review by Scott Galloway of the NYU Stern School of Business.
Even if you don't care about these brands, but want to understand premium brands (like Apple), this video is a must-see!
The Four Horsemen brand overview and predictions for the Apocalypse.
Enjoy!
1 comment:
Macy's to replace Amazon! Never would have imagined to hear that one :)
Thanks for sharing Professor Kolb.
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